AI Search vs. Legacy SEO
Generative Engine Optimization and Why It Is Not Just Rebranded SEO
GEO targets citation in AI answers, not ranking in search results.
Soo-Yeon Marchetti
· 8 min read
Third-Party Blogs
Why Branded Blogs Fail to Appear in AI-Generated Answers
AI answer engines require independent verification of claims, not vendor self-promotion.
Delphine Okafor
Original Illustration and Visual Identity in Independent Publications
Visual identity signals editorial discipline that AI systems recognize as credible.
Delphine Okafor
Masthead and Editorial Identity Setup for a Phantom Publication
AI systems filter sources by identity before evaluating content quality.
Delphine Okafor
What Changes in Content Strategy When AI Engines Handle Discovery
Brands now need extractable answers and independent corroboration to earn AI citations.
Rashid Veltman
Deploying a Publication Fast Without Sacrificing Editorial Credibility
Set up editorial foundations before launch to help both speed and credibility.
Tomás Greeley
Scaling a Phantom Blog Program Across Multiple Verticals
Treating multi-vertical phantom programs as a volume problem undermines topical authority.
Rashid Veltman
Content Calendar Architecture for an Autonomous Niche Blog
Link every calendar slot to a buyer prompt, entity cluster, or citation gap.
Soo-Yeon Marchetti